About the journal
Transferred back to society as of 2022;
Formerly known as Journal of Direct Marketing;
Articles
Research articleAbstract onlyNovember 2021
https://doi.org/10.1016/j.intmar.2021.03.003
Research articleAbstract onlyNovember 2021
https://doi.org/10.1016/j.intmar.2021.03.004
Research articleAbstract onlyNovember 2021
A Brand-New Look at You: Predicting Brand Personality in Social Media Networks with Machine Learning
https://doi.org/10.1016/j.intmar.2021.05.001
Research articleAbstract onlyNovember 2021
https://doi.org/10.1016/j.intmar.2021.05.002
Research articleAbstract onlyNovember 2021
https://doi.org/10.1016/j.intmar.2021.05.003
Research articleAbstract onlyNovember 2021
https://doi.org/10.1016/j.intmar.2021.06.001
Research articleAbstract onlyNovember 2021
https://doi.org/10.1016/j.intmar.2021.07.001
Special issues and article collections
Special issue on Big Data, Technology-Driven CRM & Artificial Intelligence
Edited by Manfred Krafft, Laszlo Sajtos, Michael Haenlein
August 2020
Social Media and Marketing
Edited by Prof. Thorsten Hennig-Thurau, Dr. Charles F. Hofacker, Dr. Björn Bloching
November 2013
Special Issue on “Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Enviroment”
Edited by Venkatesh Shankar, Manjit S. Yadav
May 2010
ISSN: 1094-9968
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